STUDY OF CHANGING VALUES AND ITS IMPACTS ON RURAL WOMEN OF DISTRICT LAYYAH, PUNJAB, PAKISTAN

Abstract

The study was conducted in the Department of Sociology, Govt. College University, Faisalabad, Pakistan during the year 2018 to assess the current status of rural women in the light of changing values. Southeren district of Punjab, Layyah was selected as universe for the study. Multistage sampling was used to select 200 respondents to ensure the participation of all clusters of rural women. A well structured interview schedule was designed for the purpose. Moreover a pilot study was carried out to make the instrument more reliable. The results revealed the picture about the rural women and their perception on changing values. Some salient results include higher level of financial independence to rural women may help them to embrace global values in more vibrant manner. Nonetheless, the role of media in this regard emerged as highly significant player in changing the perception of rural women of Layyah. Majority of the respondents (75.5%) showed that media is influencing their values. It is pertinent to note that the respondent comprised majority of women belonged to young age and eager to be educated.